Brand and Visual Design

Will Power

For the Canadian Association of Gift Planners

A public awareness campaign promoting new ways of charitable giving, Will Power encourages Canadians, especially baby boomers, to leverage their wills to create positive change and cultivate a better future. We developed a new brand identity, strategy, and provided marketing materials for the campaign.

Role • Visual design work for marketing collateral / Tools • Adobe Illustrator, and Photoshop / Agency • Pilot PMR

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