Fishchum_1_V3

PACKAGE DESIGN

PACKAGE DESIGN

PACKAGE DESIGN

PACKAGE DESIGN

PACKAGE DESIGN

Fishchum 🐟🐠🐡

Fishchum 🐟🐠🐡

Fishchum 🐟🐠🐡

Fishchum 🐟🐠🐡

Fishchum 🐟🐠🐡

Fishchum gummies is the best way to indulge in the benefits of omega 3 and fish oils. It is formulated like gummy candy and comes in a cute and colourful package to appeal to children. The brand name is a combination of the words fish and chum (meaning close friend), so that kids will see their Fishchum dispenser as their little fish friend. The brand also offers 3 different kinds of fish oils so children and adults with certain fish allergies have more options.

Fishchum gummies is the best way to indulge in the benefits of omega 3 and fish oils. It is formulated like gummy candy and comes in a cute and colourful package to appeal to children. The brand name is a combination of the words fish and chum (meaning close friend), so that kids will see their Fishchum dispenser as their little fish friend. The brand also offers 3 different kinds of fish oils so children and adults with certain fish allergies have more options.

Fishchum gummies is the best way to indulge in the benefits of omega 3 and fish oils. It is formulated like gummy candy and comes in a cute and colourful package to appeal to children. The brand name is a combination of the words fish and chum (meaning close friend), so that kids will see their Fishchum dispenser as their little fish friend. The brand also offers 3 different kinds of fish oils so children and adults with certain fish allergies have more options.

Fishchum gummies is the best way to indulge in the benefits of omega 3 and fish oils. It is formulated like gummy candy and comes in a cute and colourful package to appeal to children. The brand name is a combination of the words fish and chum (meaning close friend), so that kids will see their Fishchum dispenser as their little fish friend. The brand also offers 3 different kinds of fish oils so children and adults with certain fish allergies have more options.

Fishchum gummies is the best way to indulge in the benefits of omega 3 and fish oils. It is formulated like gummy candy and comes in a cute and colourful package to appeal to children. The brand name is a combination of the words fish and chum (meaning close friend), so that kids will see their Fishchum dispenser as their little fish friend. The brand also offers 3 different kinds of fish oils so children and adults with certain fish allergies have more options.

ROLE

ROLE

ROLE

ROLE

ROLE

Research, Conception, Branding & Illustration

Research, Conception, Branding & Illustration

Research, Conception, Branding & Illustration

Research, Conception, Branding & Illustration

Research, Conception, Branding & Illustration

TOOLS & MATERIALS

TOOLS & MATERIALS

TOOLS & MATERIALS

TOOLS & MATERIALS

TOOLS & MATERIALS

Illustrator, Taiyaki Pan, Vacuum Former, Laser Cutter

Illustrator, Taiyaki Pan, Vacuum Former, Laser Cutter

Illustrator, Taiyaki Pan, Vacuum Former, Laser Cutter

Illustrator, Taiyaki Pan, Vacuum Former, Laser Cutter

Illustrator, Taiyaki Pan, Vacuum Former,
Laser Cutter

MATERIALS

MATERIALS

MATERIALS

MATERIALS

MATERIALS

Paper, Paper Clay, Clear Plastic, Gummies

Paper, Paper Clay, Clear Plastic, Gummies

Paper, Paper Clay, Clear Plastic, Gummies

Paper, Paper Clay, Clear Plastic, Gummies

Paper, Paper Clay, Clear Plastic, Gummies

DURATION

DURATION

DURATION

DURATION

DURATION

2 months

2 months

2 months

2 months

2 months

fishchum_sketches_v2

Preliminary sketches where I was primarily focusing on the shape and dimensions for the box.

Preliminary sketches where I was primarily focusing on the shape and dimensions for the box.

Preliminary sketches where I was primarily focusing on the shape and dimensions for the box.

Preliminary sketches where I was primarily focusing on the shape and dimensions for the box.

PROCESS

PROCESS

PROCESS

PROCESS

Sketches

Sketches

Sketches

Sketches

Sketches

Through my sketching process I tried exploring the best possible designs for this product. Originally I wanted to create a metallic tablet dispenser, then I thought of creating a plastic keychain like gummy dispender. After going through different ideas, I decided to create a plastic fish container which would come in a fish themed paper box. 

Through my sketching process I tried exploring the best possible designs for this product. Originally I wanted to create a metallic tablet dispenser, then I thought of creating a plastic keychain like gummy dispender. After going through different ideas, I decided to create a plastic fish container which would come in a fish themed box. 

Through my sketching process I tried exploring the best possible designs for this product. Originally I wanted to create a metallic tablet dispenser, then I thought of creating a plastic keychain like gummy dispender. After going through different ideas, I decided to create a plastic fish container which would come in a fish themed paper box. 

Through my sketching process I tried exploring the best possible designs for this product. Originally I wanted to create a metallic tablet dispenser, then I thought of creating a plastic keychain like gummy dispender. After going through different ideas, I decided to create a plastic fish container which would come in a fish themed paper box. 

prototype_packaging_v2

A few pages from my Research Book on How Cuteness can Influence User Experience.

A few pages from my Research Book on How Cuteness can Influence User Experience.

A few pages from my Research Book on How Cuteness can Influence User Experience.

A few pages from my Research Book on How Cuteness can Influence User Experience.

PROCESS

PROCESS

PROCESS

PROCESS

Prototype

Prototype

Prototype

Prototype

To make the fish container, I pressed paper clay on to a taiyaki pan (fish shaped waffle iron) and once I got the shape I used an exacto knife to remove the excess clay and reshape it with my fingers to make it smooth and have a flat bottom. It had to be smooth with a flat bottom to go inside a heat press vacuum machine. I placed the clay fish inside the vacuum to create my plastic fish container. Later while making prototypes for the paper packaging, I experimented with a lot of different styles first, and one of the styles was a fish net like bag. This was hard to attempt and create dielines for, so it got scrapped and I created a paper box with a sleeve that would mimic fish shape. While making it I got into other problems and had to remake my dielines several times for my final design.

To make the fish container, I pressed paper clay on to a taiyaki pan (fish shaped waffle iron) and once I got the shape I used an exacto knife to remove the excess clay and reshape it with my fingers to make it smooth and have a flat bottom. It had to be smooth with a flat bottom to go inside a heat press vacuum machine. I placed the clay fish inside the vacuum to create my plastic fish container. Later while making prototypes for the paper packaging, I experimented with a lot of different styles first, and one of the styles was a fish net like bag. This was hard to attempt and create dielines for, so it got scrapped and I created a paper box with a sleeve that would mimic fish shape. While making it I got into other problems and had to remake my dielines several times for my final design.

To make the fish container, I pressed paper clay on to a taiyaki pan (fish shaped waffle iron) and once I got the shape I used an exacto knife to remove the excess clay and reshape it with my fingers to make it smooth and have a flat bottom. It had to be smooth with a flat bottom to go inside a heat press vacuum machine. I placed the clay fish inside the vacuum to create my plastic fish container. Later while making prototypes for the paper packaging, I experimented with a lot of different styles first, and one of the styles was a fish net like bag. This was hard to attempt and create dielines for, so it got scrapped and I created a paper box with a sleeve that would mimic fish shape. While making it I got into other problems and had to remake my dielines several times for my final design.

To make the fish container, I pressed paper clay on to a taiyaki pan (fish shaped waffle iron) and once I got the shape I used an exacto knife to remove the excess clay and reshape it with my fingers to make it smooth and have a flat bottom. It had to be smooth with a flat bottom to go inside a heat press vacuum machine. I placed the clay fish inside the vacuum to create my plastic fish container. Later while making prototypes for the paper packaging, I experimented with a lot of different styles first, and one of the styles was a fish net like bag. This was hard to attempt and create dielines for, so it got scrapped and I created a paper box with a sleeve that would mimic fish shape. While making it I got into other problems and had to remake my dielines several times for my final design.

Fishchum_4_V2
Fishchum_5_V2

FINAL PRODUCT

FINAL PRODUCT

FINAL PRODUCT

FINAL PRODUCT

The Packaging

The Packaging

The Packaging

The Packaging

Each container has a different type of gummy inside it. The yellow one contains omega 3 gummies, while the pink one has salmon and the green one has cod oil gummies. Three different kind of gummies were made to accomodate for people with certain fish allergies. The omega 3 gummies are lemon flavoured, the salmon gummies are raspberry flavoured and the cod gummies are lime flavoured. Also, the fishes inside depict a different colour to compliment the outside packaging. Here, the pink one belongs to the green cod, the blue one belongs to the yellow package, and the green one is with the pink salmon. 

Each container has a different type of gummy inside it. The yellow one contains omega 3 gummies, while the pink one has salmon and the green one has cod oil gummies. Three different kind of gummies were made to accomodate for people with certain fish allergies. The omega 3 gummies are lemon flavoured, the salmon gummies are raspberry flavoured and the cod gummies are lime flavoured. Also, the fishes inside depict a different colour to compliment the outside packaging. Here, the pink one belongs to the green cod, the blue one belongs to the yellow package, and the green one is with the pink salmon. 

Each container has a different type of gummy inside it. The yellow one contains omega 3 gummies, while the pink one has salmon and the green one has cod oil gummies. Three different kind of gummies were made to accomodate for people with certain fish allergies. The omega 3 gummies are lemon flavoured, the salmon gummies are raspberry flavoured and the cod gummies are lime flavoured. Also, the fishes inside depict a different colour to compliment the outside packaging. Here, the pink one belongs to the green cod, the blue one belongs to the yellow package, and the green one is with the pink salmon. 

Each container has a different type of gummy inside it. The yellow one contains omega 3 gummies, while the pink one has salmon and the green one has cod oil gummies. Three different kind of gummies were made to accomodate for people with certain fish allergies. The omega 3 gummies are lemon flavoured, the salmon gummies are raspberry flavoured and the cod gummies are lime flavoured. Also, the fishes inside depict a different colour to compliment the outside packaging. Here, the pink one belongs to the green cod, the blue one belongs to the yellow package, and the green one is with the pink salmon. 

Fishchum_3_V2
Fishchum_2_V2

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