Product Design

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami

Monami 🐱

Monami 🐱

Monami 🐱

Monami 🐱

Gamified self care for managing mental health and re-organizing life.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Role β€’ Research, UX/UI, Branding and Illustration / Tools β€’ Figma and Adobe Illustrator / Timeline β€’ 3 Months

Problem

The Incentive Gap within Self Care Apps

Monami 🐱

Monami 🐱

Monami 🐱

Monami 🐱

The lack of incentive to actively use self-care apps seems to be the most prominent concern.

Self care apps are designed to help users with mental health concerns and other persistent stressors to manage their day-to-day tasks. These apps have been successful at helping users manage life, however, not everyone is able to consistently stick to using them. 

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

2_bloo_thinking

Solution

Monami, Gamified Self Care

Monami 🐱

Monami 🐱

Monami 🐱

Monami 🐱

A gamified self care app that motivates users with managing their lives and taking care of themself, whilst taking care of a virtual pet

Within the game the user runs a foster house for animals, and as the user takes care of their chosen pet, their pet will encourage them to take care of themselves too.

By scheduling a routine for daily self care rituals and tasks, the pet will notify users when it's time to do these activities together. Since the user has to care for a virtual pet, they are encouraged to always login to make sure they’re not neglecting their pet and also their own self. 

Monami's prototype is available for viewing and testing.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

monami_thumbnail_deco

Onboarding

Onboarding

Onboarding

Onboarding

Say hello to your very first Monami pet as they take you through the onboarding process. At the start of the game you can only get to choose one pet, but don't worry all the pets will be available later as you keep making progress.

Say hello to your very first monami pet, as they take you through the onboarding process. At the start of the game you can only get to choose one pet, but don't worry all the pets will be available later as you keep making progress.

Say hello to your very first monami pet, as they take you through the onboarding process. At the start of the game you can only get to choose one pet, but don't worry all the pets will be available later as you keep making progress.

Say hello to your very first monami pet, as they take you through the onboarding process. At the start of the game you can only get to choose one pet, but don't worry all the pets will be available later as you keep making progress.

Setting Up

Setting Up

ο»ΏSetting Up

Setting Up

Once you're done picking a pet, they'll help you set up your daily schedule, so that you can both care for each other around the same time. You can also add in your birthday so that you can get a special birthday present from them every year!

Once you're done picking a pet, they'll help you set up your daily schedule, so that you can both care for each other at the same time.
You can also add in your birthday 
so that you can get
a special birthday present from them!

Once you're done picking a pet, they'll help you set up your daily schedule, so that you can both care for each other at the same time. You can also add in your birthday so that you can get a special birthday present from them!

Catalogs and Inventory

Inventory, Shopping
& Friends Catalog

Inventory, Shopping
& Friends Catalog

Inventory, Shopping
& Friends Catalog

Inventory, Shopping &
Friends Catalog

Check your inventory to see what's in stock – place decor to make your home look cozy, lay out toys for the pets, and you can also change your pet's outfit! If you need to buy anything, just check what's available at the shop. You can also take a look at your friend log to see how many pet's you've befriended.

Check your inventory to see what's in stock, to place decor to make your home look cozy, to lay out toys for the pets, and to change your pet's outfit! If you need to buy anything, just check what's available at the shop. You can also take a look at your friend log to see how many pet's you've befriended.

Check your inventory to see what's in stock, to place decor to make your home look cozy, to lay out toys for the pets, and to change your pet's outfit! If you need to buy anything, just check what's available at the shop. You can also take a look at your friend log to see how many pet's you've befriended.

Monami_LayedOut

Activities and Rituals

Study, Workout, Eat & Talk to Your Pet

Study, Workout, Eat and Talk to Your Pet

Study, Workout, Eat &
Converse with Them

Study, Workout, Eat &
Talk to Your Pet

Your pet will notify you to study, eat and workout at the times you've set up for those tasks. When your pet asks to workout with you, they will often know that you've already worked out if you have the Health app synced with Monami. When there aren't any activities to do, you can simply talk to your pet, they'll usually make a joke, ask you questions, or give pep talks.

Your pet will notify you to study, eat and workout at the times youve set up for those tasks. When your pet asks to workout with you, they will often know that you've already worked out if you have the Health app synced with monami. When there aren't any activities to do, you can simply talk to your pet. They'll usually make a joke, ask you questions, or give pep talks.

Your pet will notify you to study, eat and workout at the times youve set up for those tasks. When your pet asks to workout with you, they will often know that you've already worked out if you have the Health app synced with monami. When there aren't any activities to do, you can simply talk to your pet. They'll usually make a joke, ask you questions, or give pep talks.

Your pet will notify you to study, eat and workout at the times youve set up for those tasks. When your pet asks to workout with you, they will often know that you've already worked out if you have the Health app synced with monami. When there aren't any activities to do, you can simply talk to your pet. They'll usually make a joke, ask you questions, or give pep talks.

Nighttime Self Care

Shower, Brush
and Sleep

Shower, Brush
and Sleep

Shower, Brush and Sleep

Shower, Brush & Sleep

Help your pet get cleaned up before you go shower, and brush your teeth together before sleeping and after waking up. Your pet will go to bed 15 minutes before your own bedtime. There's an optional bedtime story option where you can read a small story, but that depends on the type of pet you choose, because some just want to go to bed immediately. Be sure not to stay up late and disturb your pet.

Help your pet get cleaned up before you go shower, and brush your teeth together before going to bed and after waking up. Your pet will go to bed 15 minutes before your own bedtime. There's an optional bedtime story option where you can read a small story, but that depends on the type of pet you choose, because some just want to go to bed immediately. Be sure to not stay up late and disturb your pet.

Help your pet get cleaned up before you go shower, and brush your teeth together before going to bed and after waking up. Your pet will go to bed 15 minutes before your own bedtime. There's an optional bedtime story option where you can read a small story, but that depends on the type of pet you choose, because some just want to go to bed immediately. Be sure to not stay up late and disturb your pet.

Grow Together, or Ghost Them... 

Grow with Them,
Or Ghost Them

Grow with Them,
Or Ghost Them

Grow with Them, Or Ghost Them

Grow with Them, Or Ghost Them

If you keep taking care of your pet, you will keep leveling up and your pet will grow up eventually. Once your pet has grown up, they will venture into the wild to experience the world out there, and you'll get to foster a new pet. If you don't take care of them, they will turn into a ghost and haunt you! Fear not, you can eventually resurrect them later as you keep playing!

If you keep taking care of your pet, you will keep leveling up and your pet will grow up eventually. Once your pet has grown up, they will venture into the wild to experience the world out there, and you'll get to foster a new pet. If you don't take care of them, they will turn into a ghost and haunt you! Fear not, there is a way to resurrect them later!

If you keep taking care of your pet, you will keep leveling up and your pet will grow up eventually. Once your pet has grown up, they will venture into the wild to experience the world out there, and you'll get to foster a new pet. If you don't take care of them, they will turn into a ghost
and haunt you! Fear not, there is a way
to resurrect them later!

Monami_LayedOut

Research and Analysis

Initial Explorations

Monami 🐱

Monami 🐱

Monami 🐱

Monami 🐱

The name Monami, is french for My Friend (mon ami),
and pets are your friends!

I really wanted push the idea of how we should be investing our time and energy into taking care of ourselves, like we would for a loved one, such as a pet, a friend or a child. I considered the potential pets that could be featured and the type of self care activities to include.

After highlighting the core aspects of what I wanted with the app, I moved on to sketching out low fidelity sceens, and looked into potential competitors to conduct a competitive and benchmark analysis. Most of these competitors were mindfulness and wellness focused apps, and also cute and casual video games.

Eventually I moved on to researching on potential users and getting a better grasp on user needs. Young adults, teens and children are the main demographic but anyone is welcome to play it.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Print
Print
Print
Print

Research and Analysis

General User Flows

Monami 🐱

Monami 🐱

Monami 🐱

Monami 🐱

This flowchart showcases the general flow of Monami and all the potential ways a user can go about using it.

Considering that Monami is a virtual pet game essentially, I prioritized thinking of every possible way a person could engage with their pet. Based on my research and observations, most of the core functions of Monami were designed to be activities that are essential for living.

Even though these tasks are simple, these are activities many with mental health and disorganized lives may struggle with, and the app tries to further emphasize the importance of caring for one self.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

general_user_flows

Research and Analysis

User Scenarios

Monami 🐱

Monami 🐱

Monami 🐱

Monami 🐱

The personas feature a younger target market, since this app would be beneficial and eyecatching to them the most. Older users are always welcome to use it however they might feel disinterested in the virtual pet concept. Over here we look at a university student and a 5th grader, and see how they might benefit from using Monami.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Design Process

Graphic Assets

Monami 🐱

Monami 🐱

Monami 🐱

Monami 🐱

Monami's general aesthetic has a classic cartoony look with the bold black strokes, so that the characters would pop against the background. The main colour palette of the user interface features soft tones that are easy on the eye and the icons clearly communicate their purpose with the user.

The characters all have their own unique features that help them stand out. Overall the game has a cute and inviting atmosphere, that should make the user feel at home while using it. 

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Conclusion

Final Remarks

Monami 🐱

Monami 🐱

Monami 🐱

Monami 🐱

The intention for the app is to make users reflect on how important it is to take care of someone, and how they also deserve that same type of love and attention. With the friendly environment set up by the game, I hope Monami will help shift the user’s perspective on their life a little bit, and see themselves worthy of the love and attention they would pour into their friendships and pets.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier. As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

Monami is a self-care app where the user takes care of a virtual pet that actively reminds them to take care of themself as well. It is designed to keep the user engaged enough to keep using the app so that they can better manage their time and feel motivated to live better and happier.
As the user levels up, older pets grow up and move out, and new pets in need of a home are unlocked, so that the user can continue using it to have more order in their own lives.

monami_mockup_2_small_2024

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